For established dog-training companies
Canine Business Intelligence installs the conversion, follow-up and visibility systems inside your company. We begin with the money already closest to the business, then expand into the wider operating intelligence that supports growth without adding more owner hours.
Revenue first
We do not begin by rebuilding everything. We find the shortest credible route to revenue, prove the first workflow and expand from there.
When enquiries already exist
The post, referral or advertisement created the opportunity. We configure what happens after a prospect raises their hand.
When a valuable database already exists
We identify the commercial opportunities sitting inside an appropriately permissioned client-owned list and build the campaign and follow-up path around the strongest offer.
If there is no audience, engagement, database or enquiry flow yet, this is not the first problem to solve. CBI is built for companies with traction that need to convert and manage it better.
The difference
Coaching can explain what to change. Software can give your team another place to click. Canine Business Intelligence is designed to configure the workflows, decision logic, communication and reporting inside the business itself.
You remain the dog-training expert. We build the commercial layer that helps attention become conversations, conversations become decisions and the owner see what is actually happening.
The template trap
Same website. Same carousel. Same scripts. Same promises.
Canine Business Intelligence is not a dog-industry template factory. We bring commercial thinking developed across profitable service businesses into dog training, giving each company access to ideas, systems and decision logic that are not simply being recycled between its competitors.
The advantage is not another set of posts. It is commercial intelligence your local competitors are unlikely to be using—configured so your business becomes more distinctive, not less.
Beyond the first revenue win
Once the first workflow is producing useful data and reducing manual dependency, the wider system can expand around the company's actual bottlenecks.
Social responses, direct messages, forms, calls, referrals and database replies stop living in disconnected places.
Prospects receive the right next step while your team can see context, status and ownership.
Understand enquiry sources, pipeline movement, sales outcomes, capacity and where owner intervention is still required.
Extend proven logic into client communication, reactivation, team handoffs and the parts of delivery that should be systemized.
How we work
Map your current demand, offer, enquiry journey, sales process and owner dependency.
Choose the existing enquiry flow or database opportunity closest to revenue.
Configure the workflows, intelligence and human handoffs inside your company.
Use live commercial data to improve conversion, visibility, capacity and decision-making.
Selected case studies from other service industries
The system has historical applications across several service businesses. Growth Impact Group's vertical expansion began with catering and restaurants, followed by events. Dog training is the third vertical application.
These documented historical results are from businesses outside dog training and reflect their individual circumstances. They are not typical, guaranteed or predictive dog-training results. Two dog-training implementations are underway. Read the Results Disclaimer.
Why dog training became the third vertical
I'm Kate Chiffey Gray. For over 15 years, I've built organic marketing, audience-monetization, outreach and conversion systems that turn attention into revenue—first with specialist teams and now with AI.
Growth Impact Group has already configured the commercial system for catering and restaurants and for events. Dog training is the third vertical we are expanding it into.
We chose this industry next because I'm active in IGP training and preparing for my first trial. My love of dogs—and the trainers and friends I've met in this community—made the opportunity obvious. Canine Business Intelligence brings commercial infrastructure into a community I genuinely care about, configured for how established dog-training companies actually operate.
“The system already works in other verticals. Dog training is the next community we've chosen to build it for—and that choice is personal to me.”Kate Chiffey Gray · Founder and CEO
Aggregate gross revenue across businesses Kate has owned or advised over more than a decade. This is not attributable solely to CBI and does not represent typical client results.
Kate has spoken about branding, organic marketing and audience monetization at events featuring Tony Robbins, Robin Sharma, Mel Robbins, Les Brown, Jay Abraham and Michael Gerber. Shared billing does not imply endorsement or affiliation.
Three paid founding-client positions
For established dog-training companies with a proven premium offer, existing traction and enough operational complexity that growth should no longer depend on the owner remembering everything. We are deliberately limiting this founding cohort to three paid companies because each implementation is configured—not cloned—and will help validate the model properly in this vertical.