- Enquiry capture and response
- Qualification and follow-up
- Booking and conversion workflows
- Pipeline and capacity intelligence
For established dog-training companies
Train your business to grow revenue—not your workload.
Model what your existing enquiry flow could support—then identify what your follow-up and sales process needs to capture more of its potential.
Selected case studies from other service industries
These documented historical results come from businesses Kate owned or advised outside dog training. Each used the commercial principles that underpin Canine Business Intelligence, configured for its market. They are not typical or guaranteed dog-training results. Two dog-training implementations are underway.

The Existing Enquiry Revenue Calculator
How much revenue is already sitting inside the enquiries you have?
Two numbers. One illustrative scenario. No marketing maths required.
Enter your real monthly numbers
About 20 secondsUses an illustrative 20% enquiry-to-client scenario—not an industry benchmark, forecast or guarantee. Your actual results may be higher, lower or zero and depend on lead quality, fit, sales performance, capacity and implementation.

The outcome
The goal: more revenue without more owner hours.
Build a commercial system that can keep moving while you do the work only you can do.
Why dog training became the third vertical
The system proved itself elsewhere. Bringing it to dogs was personal.
I'm Kate Chiffey Gray. For over 15 years, I've built the organic marketing, audience-monetization, outreach and conversion systems that turn attention into revenue—first with specialist teams and now with AI.
Growth Impact Group has already configured this commercial system for the catering and restaurant vertical and for the events vertical. Dog training is the third vertical we are expanding it into.
We chose this industry next because I'm active in IGP training and preparing for my first trial. My love of dogs—and the trainers and friends I've met in this community—made the gap obvious: brilliant dog-training businesses rarely have access to the commercial intelligence and systems other service industries use to grow. Canine Business Intelligence is how I'm bringing that advantage into a community I genuinely care about.
How it works
One flow. Fewer dropped opportunities.

The third vertical
Proven elsewhere. Configured for dog training.
Growth Impact Group is expanding the system across carefully selected industries. Catering and restaurants came first, followed by events. Dog training is the third vertical—and the one chosen because of Kate's personal connection to the community.
Proven commercial intelligence. Configured for dog training.
Sales psychology does not reset when the service changes. Speed, trust, qualification, follow-up and decision-making still drive high-ticket sales. What does change is the language, offer, buyer objections, qualification criteria, capacity and client journey.
- Your programs and pricing
- Your training standards
- Your ideal dogs and owners
- Your team, capacity and buyer journey
We bring the commercial intelligence. You remain the dog-training expert.
Case studies from other service industries
Different services.
The same commercial principles.
The underlying commercial system has historical applications across several service businesses. Its current vertical expansion began with catering and restaurants, followed by events; dog training is the third application. The positioning, language and workflows are configured for each market.
- Service business · gross revenue$1.2 million in 18 months
A founding application of the commercial principles that now underpin Canine Business Intelligence.
- Multi-location health and fitness · gross revenue$800,000 in 24 months
The underlying commercial system applied across a multi-location operation.
- Catering business · gross revenue$700,000 in 12 months
The commercial system that now underpins Canine Business Intelligence, configured for the catering market.
- Event venue · additional revenueAdditional $56,000 in six weeks
Documented additional revenue associated with an implementation of the commercial system that now underpins Canine Business Intelligence.
These documented historical results are from businesses Kate owned or advised outside dog training and reflect their individual circumstances. Gross revenue and additional revenue are labeled separately. They do not establish typical results or predict what a dog-training business will achieve. Two dog-training implementations are underway. See our Results Disclaimer.
Three paid positions
Become one of three Founding Clients of Canine Business Intelligence.
Validation-stage terms for established dog-training companies ready to measure what already exists, install the first high-value system and help validate the model in this vertical.
A strong fit looks like:
- Established company with a proven premium offer
- Existing enquiries and meaningful monthly revenue
- Trainers, support staff or operational complexity
- Serious about growing revenue without adding owner hours
Straight answers
Before you trust the model.
Is this promising revenue without more work?
No. It models the commercial opportunity in improving the use of existing demand and reducing manual dependency. Actual results depend on lead quality, team execution, offer, capacity and implementation.
Is this for solo trainers?
It is designed primarily for established dog-training companies with a proven offer, existing enquiry flow and operational complexity. A solo operator may qualify, but early-stage lead generation is not the core offer.
Is Canine Business Intelligence a marketing agency?
No. Marketing creates attention. Canine Business Intelligence is designed to help the company capture, convert and learn from that attention while reducing the amount of commercial work that depends on the owner.
Why dog training if the published case studies are from other industries?
The commercial system has already been applied in other service businesses and configured for the catering and restaurant and events verticals. Dog training is the third vertical. Kate chose to bring it into this industry because of her love of dogs and her involvement in the IGP community—not because we are presenting other-industry results as dog-training results. Our first dog-training implementations are currently underway.